What does a Krishna swami/priest in rural India have to say about business purpose?  Plenty!

My own business exists to provide service to clients, provide growth and development opportunities for my employees, and to make an appropriate return for shareholders.  So when the swami (who lectures regularly at Harvard, Princeton and Yale) was asked – it was no surprise that he said the purpose of business is “to serve.”

What was a surprise (certainly a pleasant one) was the many layers of service that were revealed to me in his few, concise words on the topic.  In addition to the tangible, overt services provided by contract terms, there is a deeper level of service having to do with qualities such as connection, relationship, and trust.  What a business leadership gift from such an unexpected source!

Tags: Bob Wright, business, india, Judith Wright, krishna, pilgrimage, purpose, spirituality, the wright leadership institute

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